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Alchemy Films
Graphic design
Mark Woodward
Dubai, United Arab Emirates
A brand with epic intentions Alchemy’s previous logo had lost its allure. I injected energy and excitement into a new identity and created a visual identity system to support the growth of the business. In addition to adding impact to its image, the design created strong standout against a corporate looking competitive market. Inspired by the name and the business philosophy of mixing things up / cooking stuff up in the lab. The Alchemy identity is based on the concept of mixing up the same elements to create new ones. The entire brand is supported with graphics that draw attention to the creativity, detail, technical precision and epic approach that Alchemy apply to all their work.
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