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Sweet Factory
Graphic design
Mark Woodward
Dubai, United Arab Emirates
Sweet Factory, Middle East wanted to help improve the performance of their kiosks and encourage new and repeat customers to utilise them more often. Challenge: There was no budget to redesign the kiosks, and shopping mall restrictions limited any structural changes, additional installations or floor graphics. Furthermore, it is an extremely competitive market – their are between 3 and 6 other sweet vending businesses in any one shopping mall throughout the region. By performing a visual audit I was able to create an innovation report including sustainable ideas, promotions and events to be rolled out over a 12 month period. Along the way I created a customer journey that listed all the possible touchpoints customers could be exposed to. This also included many of the ideas from numerous brainstorming sessions. A total of 117 ideas was documented with fresh, new graphics to help generate more business for the Kiosks.
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